About Us

Veganism is growing rapidly worldwide. The current statistics show growth rates of 100% per year from 2013 to 2017. So, it's clear that many people are seeing the benefits of this lifestyle: for their health, for its positive impact on the environment, and for its compassionate and cruelty-free stance towards animals.

Luckily for Singapore, our country is fast becoming a haven for vegans. It's now touted the #2nd Most Vegan-Friendly City in Asia by Peta Asia, and the #6th Top Vegan City in the World by Happy Cow.

Kind Grocer is here to support this revolution. We are part of a group that has been distributing natural products in Asia for over 25 years.

Our Mission

Our mission is to provide our customers with a wide and ever-growing range of fantastic vegan options. All the products listed here are verified to be free of animal-ingredients.

Oh, and WE GET IT!

How many times have you scratched your head trying to read a product label? Despite our best efforts, many animal ingredients are hidden and simply not mentioned. So, it’s not always possible to be sure.

We’re here to take the guesswork out of it for you and to save you time. By reading the labels and checking products with suppliers, you can be sure that everything here is 100% vegan.

Our Brands

Our group is the proud official distributor in Singapore for the following brands :

  • Ciracle (Korea)
  • Mitoku (Japan)
  • Natracare (U.K.)
  • Silk (USA)
  • Solgar (USA)
  • Xlear (USA)


We are looking to partner with new brands both locally and internationally, so our range will continue to grow. Do make sure to:

  • Sign up for our newsletter to receive regular updates
  • Check back for new products
  • Recommend any brands you would like us to feature
  • Help us spread the word by recommending this website to friends who might be interested

Thank you for helping us make the kinder choice! - Kind Grocer